Reduce for Photographers

I’m not a photographer. I don’t take photos daily; not even with my iPhone. I believe photography is one of the activities that can develop one sense of beauty. The art of composition in expressing the moment from a single image is brilliant. It’s a craft which requires thousand hours of practice to be good.

One of the iPhone application I’ve discovered recently is designed for photographers. It’s called Reduce. It’s designed and built by Tobias Wiedenmann, an independent designer and developer from German. The interface is beautiful. His cartoonish detailed design can be seen throughout this application which defines the overall aesthetic beauty. Every feature is aimed to provide straightforward and fast image processing on a trip.

There are several basic features I think you’ll need as a photographer. You’ll need a simple method to resize, cleaning Exif data, and add watermark if you regularly upload your photos to services such as Flickr.

Reduce Home

When you first open the application, you’ll realize that everything I’ve mentioned is presented in one screen. All the folders inside Photos application will be shown in a photo stack manner. Tapping the folder expands all photos within the folder. Below you can find the option to toggle Exif data, image resizes and sharpening method, including JPEG quality adjustment.

Each feature is self-explanatory. You can adjust the width by using the slider for pixel size which comes in pre-determined value. It’s a good thing that you can choose image width without worrying the value might go past 1 or 2 pixels.

Reduce Watermark

The setting button allows you to add a simple watermark. By simple, it means your watermark is only a text embedded into your post-processed images. Albeit simple, you can still configure how it is displayed. You can adjust the opacity and position the watermark. You can apply border for the images. You can determine the color of your text. You can pick the typeface out of 15 choices.1

Reduce Preview

Once you’re done with the configuration, you can preview the image first. The preview doesn’t fit to screen; so aside from taking a good look at how your watermark will look like, it doesn’t provide much help. Batch processing images can be done by select multiple photos at once before tapping «Start» button. Selected images are indicated by the magnifying glass used for preview. Processed images are saved inside the Reduce Export folder. If you’re satisfied with the result, you can also save it as preset for future use.


Reduce is a nifty and beautiful application to process photos taken with your iPhone. Although I use the iPad version in this review, I believe Reduce for iPhone is a perfect companion for your daily on the road photography. It’s designed with ease of use in mind. Give it a try, and I think you’ll like it.

  1. Arial, Avenir, Avenir Condensed, Baskerville, Chalkboard, Chaldkduster, Gills Sans, Helvetica, Hoefler Text, MarkerFelt, Noteworthy, Optima, Palatino, Trebutchet, and Verdana.